Transformation · AI Integration · Brand Strategy
WE REBUILD THE WAY
BUSINESSES OPERATE.
THEN WE AUTOMATE
THE WORK.
EFFX is a transformation and advisory firm that combines strategic restructuring with the design and implementation of agentic workflows — so your business doesn’t just change direction, it runs better on its own.
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OUR WORK
STRATEGY THAT GETS IMPLEMENTED
Most consulting engagements end with a deck. Ours end with a rebuilt operation. We work alongside leadership teams to diagnose what’s broken, redesign how work flows through the organization, and stay engaged through execution. The strategy and the implementation are the same engagement.
INTELLIGENCE BUILT IN
We design businesses that don’t depend on manual coordination to function. That means identifying where offices run on tribal knowledge, where pipelines depend on follow-ups, and where decisions wait for the wrong person. We build the systems — automated, agentic, and intelligent — that make those dependencies disappear.
CORE SERVICES
AI & Agentic Integration
We don’t bolt AI onto your existing workflows. We redesign the workflows first, then build multi-agent systems that execute inside them — from competitive intelligence and internal reporting to proposal generation and sales operations.
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Business Transformation & Turnaround (Turnformation™)
Our proprietary Turnformation™ model is built for organizations that have lost momentum — siloed teams, stalled pipelines, leadership misalignment. We come in as embedded operators, not outside advisors.
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Organizational Restructuring
Org charts don’t fix companies. Accountability frameworks, clear ownership, and operations that match how your business actually generates revenue do. We redesign how your organization is structured around performance.
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Brand Strategy & Creative Direction
Brand is not a logo or a color palette. It is the story your business tells through every touchpoint, and the clarity with which you tell it. We lead brand strategy from positioning through execution.
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Digital & Technology Strategy
Technology decisions are business decisions. We advise on the architecture, platform choices, and digital infrastructure that align with how a business operates and where it is going — not what’s trending.
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Product & Innovation Strategy
We have taken products from initial concept through go-to-market across a wide range of industries — consumer apps, fintech platforms, digital health tools, media platforms, and physical products.
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♦Certified AI ConsultantsWe work across the full modern AI infrastructure — from foundation models and orchestration layers to workflow automation, creative platforms and business operations tooling.
Featured Case Study
FROM −15% TO +33%.
IN 6 MONTHS.
A top-10 New York City agency — 180+ employees, $45–60M in annual revenue, 20+ years in operation — experienced its first down year. Internal divisions were siloed. The digital team was walled off as a separate entity. Leadership had lost visibility, and the pipeline had stalled.
We engaged as embedded operators: Fractional CMO, Creative Director, President, and Strategic Operations Advisor. Under our Turnformation™ model, we realigned the team structure, rebuilt the sales strategy with a CRM-integrated KPI framework, conducted department-level cultural assessments, and deployed custom agentic tools for competitive research, internal reporting, and proposal workflows.
Within six months, the agency had restored profitability, regained internal alignment, and repositioned its offering to win clients with broader scopes.
“Being embedded at the heart of the agency meant I wasn’t just advising from the outside, I was trusted to lead from within. It was a privilege to be involved in hundreds of pitches and work hands-on with some of the agency’s most high-profile clients. That level of trust allowed us to move fast, make real change, and re-energize a team that had so much potential just waiting to be unlocked.”
Toby Hassan-Fishman
Fractional CMO & Creative Director
Thoughts, Insights and Bold Takes from the Xperts
Leadership and Culture Breaks at the Top: Why the CEO and Chief People Officer Are Always Accountable
Companies don’t crumble overnight. They slowly decay when the people at the top stop listening, stop living the values they preach, and stop taking accountability for the environment they create.
Doron J. Fetman
Movie Props Collectibles: The Hot Market Capturing Hearts and Wallets
Movie props are having their moment, with record-breaking sales proving that Hollywood magic translates to serious money.
Toby Hassan-Fishman
Why Even Superman Couldn't Market Itself: $400M Later, Christopher Reeve Still Reigns Supreme
No amount of marketing investment or technological advancement can recreate that specific moment in film history when Christopher Reeve made Superman real for an entire generation.
Toby Hassan-FishmanREADY TO MULTIPLY
YOUR IMPACT?
Tell us what you’re working on. EFFX will show you how to get there.
Start the Conversation →FREQUENTLY ASKED QUESTIONS
What is EFFX Labs?+
EFFX Labs is a transformation and advisory firm that combines strategic restructuring with the design and implementation of agentic workflows. We rebuild the way businesses operate, then automate the work.
What is Turnformation™?+
Turnformation™ is our proprietary model for organizations at an inflection point — companies that have lost ground, stalled out, or scaled past the systems that got them here. We operate simultaneously across four dimensions: structural realignment, revenue and pipeline architecture, cultural intervention, and technology enablement.
What does EFFX Labs do?+
We work alongside leadership teams to diagnose what’s broken, redesign how work flows through the organization, and stay engaged through execution. Our six core practice areas span AI integration, business transformation, organizational restructuring, brand strategy, digital strategy, and product innovation.
Who are the founders of EFFX Labs?+
EFFX was founded by Toby Hassan-Fishman and Doron J. Fetman, co-founders of Eff Creative Group — a 4x Inc. 500 company with offices in New York, Singapore, and Hong Kong.
What industries does EFFX work with?+
We are industry agnostic. Our clients have included companies across fintech, healthcare, consumer, beauty, AI & technology, nonprofit, wellness, entertainment, fashion, B2B, B2C, SaaS, and collectibles.
What is 8ait Engine?+
8ait Engine is a marketplace of deployable AI agent teams — purpose-built to execute specific business functions out of the box. It is being developed by EFFX Labs and is launching soon.
How does EFFX integrate AI into business operations?+
Every engagement begins with a thorough assessment. We immerse ourselves in your current workflow, technology stack, and operational infrastructure — identifying gaps, redundancies, and the highest-leverage points for intelligent automation. We then design and deploy multi-agent systems that operate within those flows.